MARGARET HIDEN

UX Lead

Since joining ADP as a designer and lead, i've learned what it truly means to collaborate as a valuable team member, facilitate ideation sessions, serve as a leader and recognize opportunities for growth not only as a designer, but as a person. Of course, I've also had the opportunity to work on challenging and interesting projects that touch enterprise and internal facing users, leverage machine learning, explore new user onboarding and incorporate conversational UI and natural language, just to name a FEW.

Being on the NextGen Payroll team (Pi), much of what I do still remains in the discovery phase and is highly conceptual. The direction changes on a daily basis, which is both challenging and exciting, and is without a doubt "mind-bending." At the heart of all of our thinking and designs are the pillars of Pi.

Pi is a proactive and trusted assistant, speaks the user's language, brings transparency, surfaces only the important information, allows collaboration and is event-driven. Who know payroll could be this cool? Though still in flux, below are a few projects that I have had the opportunity to work on during my time at ADP. 

PiBot - currently in the early phase of discovery. 


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Hi. Just call me Pi. 

Pi, a fun name for Payroll Innovation, is the name of the team of exceptional creatives that I work with, as well as the future payroll engine. We create products for the next generation of ADP users. The majority of users are internal facing and they include our clients' payroll practitioners, ADP payroll service representatives and migration implementers. Our client's employees are not our main users, but for our PiBot project, they are. I've worked with the team to explore conversational UI, tone and have participated in creating user scenarios to be used for PiBot flows and mockups. I had fun creating this little guy that will be taken on as the face of PiBot to be used for branding and presented soon at Georgia Tech. 

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An exercise of Crazy 8's.  

I like ideation sessions where everyone participates and everyone CREATES. Above are artifacts from a session I lead for the PiBot owner and UX team. We explored a variety of aspects important to a chatbot including tone, visuals vs. text, personality and models for user interaction. Transparency, natural language, the trusted assistant and the push of information so the user doesn't have to dig are at the foundation of this experience. 

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Anytime Pay - currently in the early phase of discovery.

Is it anytime pay, instant pay, insta-pay or pay-on-demand? Since most of our products don't currently exist and are purely conceptual, my team and I are constantly asking questions around how projects, concepts and ideas are defined. While these conversations can become heavy and often present roadblocks, they also present opportunities to dig deeper and learn more! And, who doesn't love a debate in ontology? 

One of ADP's largest clients, also one of the largest companies in the world, approached our product team asking for design proposals for "Anytime Pay." What would it mean if an employee could pay themselves on a daily basis for all accrued earnings at that point? Well, it would certainly differentiate the company from the competition in order to attract talent! Although there are many touch points and impacts to multiple users including the internal facing payroll practitioner, we started with the employee who wants to get paid. 

Below is a discovery phase storyboard and rough mockups I did to tell the high-level narrative of the end-user benefits of "Anytime Pay." These are based on two scenarios my team and I created. 

Larry - flexibility and transparency as user benefits. Financial wellness is also a perk! 

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Simplified, mid-fidelity wires. 

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Pay Policies

One of my first tasks as a new member of the ADP team was to identify current UX debt. That means, there are some things that need to be enhanced at the foundation, before we move forward in the product roadmap. I performed an heuristics evaluation on the design below to identify pain points, gaps and opportunities to create a better experience for the user. 

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The design evolves to more closely align with user needs of transparency, a better understanding of their workflow, the ability to collaborate and share workspaces and filter by relevant criteria. 

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An Investigative Research Project with ADP

UX | Software Skills Applied
Adobe Photoshop | Sketch | Axure RP | InVision
User Research | Persona Creation | Project Timeline Creation | Sketching | Paper Prototyping | User-flow and Site Map | Usability Testing & Synthesis | Annotated Wires | Prototyping | Presentation Creation and Delivery
 

My team and I partnered with the world's largest HR, payroll and software management company to design a feature that allows users to access a percentage of earned pay early.

Annotated Wires

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Desktop Mockups

Mobile Mockup

Desktop Prototype | InVision


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CurATL Passion Project

UX | Software Skills Applied
Adobe Photoshop | Sketch | Axure RP | Adobe XD
User Research | Persona Creation | Project Timeline Creation | Sketching | Paper Prototyping | User-flow and Site Map | Usability Testing & Synthesis | Annotated Wires | Prototyping | Presentation Creation and Delivery

 

As a local, working artist, the health and livelihood of the art community is something I am very am very passionate about. The arts fuel the economy, creativity, learning and are essential for a well rounded community. Therefore, support for the arts effect us all! CurATL was my solution for creating a digital platform to advocate for the local arts community. However, my first task was finding out the key problems at hand.

DISCOVERY | Finding The Problem

Some of the common problems that surfaced from early research included a lack of arts identity and culture, an unclear way to reach patron and collecting audiences and a lack of social aspect amongst many other issues. There was also conversation about the importance of reaching and influencing a new generation of art patrons. 

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Site Map | User Flow | Annotated Wires

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A Case Study

Mobile-app new feature integration architecture for Crowne Plaza Hotels

Software Skills Contributed
Adobe Photoshop | Azure RP | Sketch | Toggl

UX Skills Contributed
User Research | Interviews | Survey Creation | Affinity Mapping | Competitive and Comparative Analysis | Persona Creation | Sketching | Usability Testing and Synthesis | Annotated Wires | Presentation Creation and Delivery

The Problem

Crowne Plaza Hotels makes its largest share of revenue through event space sales, however, the current digital experience is almost singularly focused on hotel room bookings. Crowne Plaza would benefit from an approach to its online bookings that improves the experience of planners trying to locate the right space for an upcoming event. Although much of the event space sales are handled in person, is there not a better way to generate leads for the sales reps in the hotels?  

Discovery and Questions

Existing functional or usability issues?
What are other hotel brands doing for event space reservations? 
Which channels make the most sense for hotels and what is the presence there? 
How is CP connecting with consumers looking to plan events?
Do these touch points resonate with the right demographics?

Interview with Subject Matter Expert

The former Creative Director at Intercontinental Hotel Groups was at the teams' disposal. A jumping off interview lead to an affinity map to pin point recurring issues, problems and some of our initial questions. We discovered pain points, opportunities, important event information and users. 

Competitive and Comparative Analysis

Crowne Plaza Meetings Director Interview

The UX Team set out for an onsite visit, however, we quickly met an obstacle - filming of a commercial at the Atlanta location. We were able to track down two meeting directors' contact information for lengthy phone interviews to dig deeper in order to set our KPI's and User Persona. 

User Surveys

Goals and KPI's

 

Ability to start RFP and hold event space
Clear method to communicate with on-site coordinator
Incorporation of option to book guest room with event
Viewing of space layouts and configurations
Visibility to a-la-carte services

 

The Primary Persona

The Design Process Begins

Rapid sketching 

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Usability Testing

Iterate

White Boarding 

More Testing...

Our final sketch was turned into two versions of a low-fi digital prototypes for further user testing. We set out to do A/B testing for our final annotations and user flows.

User Flow and Happy Path

Final Annotated Wireframes

Mobile Mockup

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